Social Media Content Creation

• Designed original high-impact visuals for food and drink promotions (see: Fat City Burger, Paloma, Espresso Martini, Yellow Jacket)

• Developed branded templates for consistency across promotions

• Balanced bold, loud creatives with refined minimalism (e.g. side-by-side contrast of Nachos designs)

Reels & Motion Content

• Shot and edited short-form reels capturing cocktail pours, chef’s prep, weekend vibes

• Used trending sounds and transitions while staying true to Mercury’s aesthetic

• Boosted organic reach through rhythm-based edits and story-styled sequences

Meta Ads (Facebook & Instagram)

• Ran targeted ad campaigns for daily offers (e.g. 50% Off Nachos on Mondays, BOGO Breakfast)

• Created multiple copy/creative variations to A/B test

• Targeted both locals and visiting students using location + interest filters

Content Strategy & Curation

• Established a content calendar for weekday themes and weekend highlights

• Built campaign-specific content buckets (e.g. Drink of the Month, Brunch Teasers, Event Announcements)

• Provided caption copywriting with a branded tone (fun, playful, confident)

Design Direction:

• Used colour strategically: bold reds for food, pastel gradients for cocktails

• Mixed styles intentionally (graphic-heavy vs photo-dominant) for scroll variety

• Introduced light animations and static combos for carousel impact

Highlights from the Feed:

• Hakuna Matata — neon-lit drink post with custom typography

• Fat City Burger — loud, nostalgic ad with retro fonts

• Espresso Martini — minimalist, botanical illustration fusion

• Seafood Feature Poster — moody editorial vibe for premium dishes

• Paloma & Yellow Jacket — soft-focus artwork-led drink promos

• BOGO Breakfast Promo — drove conversions through static + QR combo

Performance Outcomes:

• 3x increase in average story views

• Reels contributed to a 60% spike in profile reach over 30 days

• Meta campaigns delivered an average 6.8% CTR (above industry avg)

• Improved dine-in traffic on Mondays & weekends due to offer-driven creatives

Creative Reflection (Quote from the Team):
“Mercury had the vibe, we just gave it a voice. Every post was a window into what it feels like to be there—a place where drinks glow, nachos snap, and nights linger.”