Smoke Shadows | Short Film Branding and Digital Launch by Ad-icted

Smoke & Shadows is an upcoming short film by Ad-icted - a cinematic exploration of contrast, form, and fleeting expression. Set against raw urban landscapes softened by filtered light, this story captures the delicate tension between chaos and control, grit and grace, rebellion and reinvention. This is where street meets sculpture. Where smoke dances like thought made visible, and hands speak louder than words. Smoke & Shadows is more than a film - it’s a visual manifesto of youth in transition, captured in the quiet seconds before the world shifts.

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Project details

Category

Adicted Studios

Category

Adicted Studios

Category

Adicted Studios

Client

Self-initiated / Creative Test Shoot (For portfolio development and branding content for a multidisciplinary artist)

Client

Self-initiated / Creative Test Shoot (For portfolio development and branding content for a multidisciplinary artist)

Client

Self-initiated / Creative Test Shoot (For portfolio development and branding content for a multidisciplinary artist)

Production

2024

Production

2024

Production

2024

This is where street meets sculpture. Where smoke dances like thought made visible, and hands speak louder than words.

Smoke & Shadows is more than a film - it’s a visual manifesto of youth in transition, captured in the quiet seconds before the world shifts.

The Vision:
We set out to create a space where minimalism holds weight, where raw emotion bleeds through stillness.
No artificial lights. No rigid choreography.
Just honest gestures, drifting smoke, and the silent conversations between body and architecture.

The smoke moves with intention — a breath, a thought, a whisper of rebellion.
The hands, often overlooked, take centre stage, their movements shaping the unspoken dialogue of the film.

Aesthetic Themes:

  • Contrast & Duality: The tension of light and shadow, structure and softness.

  • Raw Emotion: Small gestures carrying big weight.

  • Minimalist Cinematic Texture: Greys, blacks, muted warmth — every frame a painting in motion.

  • Urban Solitude: Characters framed by brutalist architecture, alone but powerful.

Visual Highlights (in production):

  • Smoke Portraits: Movement caught midair, where smoke becomes both mask and mirror.

  • Hand Studies: Close-up narratives told through gesture and touch.

  • Architectural Frames: Brutalist backdrops breathing life into moments of solitude.

  • Fashion Details: Layers of jewelry and streetwear echoing personality without shouting.We envisioned a space where street could meet sculpture, where the body could converse with architecture. The use of smoke was intentional—representing thoughts, breath, movement, and mystique.

The hands, often overlooked in traditional portraits, were given a central role. Gestures were choreographed naturally, allowing the subject's inner dialogue to shape the frame. Jewelry and layering choices were used to enhance personality without overwhelming the shot.

The backdrop—a rugged, open-structured building—symbolized openness and exposure, providing a dramatic counterpoint to the softness of smoke and skin.

Behind the Scenes:
Filming unfolded organically — led more by atmosphere than direction.
Music drifted through the space.
The camera followed energy, not scripts.
Every plume of smoke, every shift of light, became its own unscripted scene.

The building we chose — rugged and exposed — wasn't just a location.
It became a character itself: standing raw, open, and imperfect.
Just like the stories we’re trying to tell.

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Coming Soon:
Smoke & Shadows is the first in a series of short films by Ad-icted, blending photography, cinema, and storytelling into one seamless narrative universe.
This is just the beginning — and we’re only getting started.

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Services

Creative Direction, Photography , Concept Development, Post-Processing, Styling & Moodboarding, Location Scouting.

Services

Creative Direction, Photography , Concept Development, Post-Processing, Styling & Moodboarding, Location Scouting.

Services

Creative Direction, Photography , Concept Development, Post-Processing, Styling & Moodboarding, Location Scouting.

Tools

Camera: Fujifilm XT1 Lens: 50mm f/1.8 Software: Adobe Lightroom, Adobe Photoshop Lighting: Natural + Smoke Canisters Props: Smoke bombs, rings, jewelry, layered streetwear

Tools

Camera: Fujifilm XT1 Lens: 50mm f/1.8 Software: Adobe Lightroom, Adobe Photoshop Lighting: Natural + Smoke Canisters Props: Smoke bombs, rings, jewelry, layered streetwear

Tools

Camera: Fujifilm XT1 Lens: 50mm f/1.8 Software: Adobe Lightroom, Adobe Photoshop Lighting: Natural + Smoke Canisters Props: Smoke bombs, rings, jewelry, layered streetwear

Team

Photographer: Pratyush Kashyap Creative Director: Pratyush Kashyap Model: Confidential Post-Processing: AD-icted Studio

Team

Photographer: Pratyush Kashyap Creative Director: Pratyush Kashyap Model: Confidential Post-Processing: AD-icted Studio

Team

Photographer: Pratyush Kashyap Creative Director: Pratyush Kashyap Model: Confidential Post-Processing: AD-icted Studio

Partners

AD-icted

Partners

AD-icted

Partners

AD-icted

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